WHY UNSONA EXISTS

A public life.
A private person.

You can love being online and still want a say in where your face ends up.

That’s the idea behind Unsona. A service for people who want to keep living, sharing, dating, making things, and showing up—without making every detail available to everyone.

A person walking toward sunlight at the end of a quiet passage
A FOUNDING STORY · CONCEPT NARRATIVE

It started with
“that isn’t me.”

A photo lifted from one profile. A new name attached to it. A conversation happening somewhere else. The first problem was the copied image. The second was trying to work out what to do about it.

Our fictional founding story begins there: three people asking why someone who has been misrepresented should also have to become their own investigator, case manager, and technical support.

Unsona is the business we designed around that question. Put the evidence in one place. Keep permission specific. Make every status useful. Give people a path forward that does not begin with panic.

THE FOUNDING TEAM

Different disciplines.
One shared boundary.

Fictional team created for this business concept.
Three fictional founders in a candid office conversation

Maya Torres

Co-founder · Product & direction

Makes the complicated parts of privacy easier to understand. Owns the product promise, the member experience, and the decisions about what Unsona should never do.

Elias Reed

Co-founder · Technology

Builds the systems that keep permissions, evidence, and case history connected. Focuses on clear boundaries between finding a possible match and taking action.

Noor Okafor

Co-founder · Trust & member care

Shapes how the team handles the cases people find hardest to talk about. Owns careful communication, escalation, and the standard of care behind each response.

THE WAY WE INTEND TO WORK
01

Ask for less.

Collect what the work needs. Explain why. Leave the rest alone.

02

Say what happened.

Requested, acknowledged, and removed mean different things. Our language should respect that.

03

Keep the person in control.

Permission can be withdrawn. A match can be dismissed. A case can be reopened.

04

Care without judgment.

People deserve help with image misuse, whatever the context of the original image.